A small but crowded world
Why hasn't alternative data developed into a sizable universe in the last 20 years?
Why are there more than 400 alternative data providers in the world to date?
Why do all alternative datasets look so similar to end users?
The answer to the above questions is straightforward: no differentiation in terms of data source, technology and product offering led to intense competition in limited application scenarios.
Today, alternative data is no longer a concept or unconventional tool for institutional investors. What we have witnessed, however, is a mismatch between product supply and unmet demand.