The story about us
HMM Data grew out of an internal data research team at an investment bank in China. Our experienced research analysts began integrating alternative data into traditional investment research framework in 2017.
After realizing the common alternative data inputs from web scraping, SDK and third-party vertical industry data were insufficient to meet various challenging research needs, we felt motivated to redefine the boundaries of alternative data together with our talented engineer team.
What our data solves
User behavior is the ultimate driver of any 2C business but is infinitely hard to be reached by traditional data methodologies. Underpinned by our proprietary traffic data technology, we are able to provide unique data solutions to understand the business dynamics of target companies such as:
• How users find, compare and buy a product or APP?
• How to determine brand power and user loyalty of a consumer product?
• How the latest product trend looks like and how does user interest migrate?
• How to track and evaluate marketing campaigns among key competitors?
A small but crowded world
Why hasn't alternative data developed into a sizable universe in the last 20 years?
Why are there more than 400 alternative data providers in the world to date?
Why do all alternative datasets look so similar to end users?
The answer to the above questions is straightforward: no differentiation in terms of data source, technology and product offering led to intense competition in limited application scenarios.
Today, alternative data is no longer a concept or unconventional tool for institutional investors. What we have witnessed, however, is a mismatch between product supply and unmet demand.
China focused, consumer focused
Our data coverage focuses on Internet, Consumer Staples and Consumer Discretionary sectors in China. We offer both standard and on-demand data solution on listed Chinese companies and global companies with China presence.
Today, we are partnered with many top-tiered global institutional investors and consumer brands to enhance their performance with our value-added datasets and research insights.
All material contained herein is the property of Shanghai SrC Technology Co., Ltd. (The Company). The data and research products come from the own tracking data and sourced third-party data of The Company. Due to differences in statistical caliber and sample size, there may be discrepancy between The Company’s data results and reported company data. All data and research products are for qualitative analysis only and is not deemed to imply any investment advice from The Company.